Khachkar Studios says Sunday attendance, outreach and media views climbed in week 9 of pilot program

Khachkar Studios reported stronger attendance, outreach and media engagement across its 26-pilot religious performance program for the week ending Nov. 10, 2026. The update also highlighted $2.7 million in performance-linked payments and three pilots that each received a $10,000 award.

Why it matters: - Khachkar Studios is using a metrics-driven model to track religious engagement across its pilot program. - The latest week shows continued growth in attendance, outreach and digital reach, which the organization links to its broader performance framework. - The program is also moving money based on results, with millions in payments tied to pilot performance.

What happened: - Khachkar Studios released its Week 9 update for its 26 pilots covering performance through Nov. 10, 2026. - The first group of pilots posted a last-four-week average Sunday attendance of 2,044, up 962 from the 2024 baseline, or 89% growth. - Young women ages 18 to 29 accounted for 337 of 2,044 attendees, or 16% of total attendance. - Pilot religious leaders made 283 outreach visits last week, reaching 1,816 individuals. - Total outreach for 2026 reached 2,237 visits and 6,680 individuals. - Social media content for the program reached 1,120,946 views to date across 625 invite videos. - Pilot class attendance totaled 1,019 to date. - Performance-linked payments reached $2.7 million, with 55% going to pilots and 45% going to supporting media organizations.

The details: - Khachkar Studios says the program is designed to help Christian pilots exceed two benchmarks: a 100%+ increase in non-holiday Sunday attendance and a young women attendance share of 15% or more. - The organization publishes summary tables of key performance metrics every Tuesday. - Those tables are presented as part of its Transparency, Accountability, and Performance framework and are available in a weekly metrics report: Weekly pilot key metrics. - Three pilots received $10,000 EMPOW awards for standout performance. - The Lisbon, Portugal pilot, Real Basílica e Convento do Santíssimo Coração de Jesus, recorded 183 young women at a Sunday evening 7:00 p.m. mass, compared with 15 young women in its 2024 baseline. - The northeast U.S. pilot, Chabad-Lubavitch Center, posted 101 outreach visits during the week of Nov. 1-7, 2026. - The Antwerp, Belgium pilot, Sint Grigor Narekatsi Kerk, shared weekly outreach materials that are available on its pilot page.

Between the lines: - The update shows Khachkar Studios blending religious outreach with management-style scorekeeping and incentive payments. - The emphasis on attendance, youth participation and media views suggests the organization is trying to translate digital promotion into in-person growth. - The awards point to a competition-style structure that rewards top performers and may encourage replication across pilots.

What's next: - Khachkar Studios plans to keep publishing weekly performance tables every Tuesday. - The organization appears to be measuring whether its pilots can sustain gains in attendance, outreach and young women participation while expanding its media footprint. - Khachkar Studios also says it supports multi-denominational religious organizations using performance-based criteria.

The bottom line: - Week 9 shows a program built around measurable religious growth, with attendance up, outreach expanding and money tied directly to results.