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Study finds big price gaps for the same doctor visit by insurance plan

Jul. 28, 2026
By AI, Created 16:00 UTC, Jul 28, 2026, AGP -

A new peer-reviewed analysis of 5.6 million negotiated rates finds physicians often accept widely different prices for the same office-based service depending on the patient’s insurer. The findings add fresh evidence that health plan design can affect what employers, insurers, and patients pay for routine care.

Why it matters: - The study suggests healthcare costs are shaped not only by which provider a patient sees, but also by which insurance plan the patient carries. - The price gaps could affect affordability for employers, benefit designers, policymakers, and patients trying to understand network costs. - The analysis adds to the case for using federal price-transparency data to compare negotiated commercial rates across insurers.

What happened: - A new research article in the Interactive Journal of Medical Research examined negotiated commercial prices for office-based services. - David Muhlestein, PhD, JD, CEO of Simple Healthcare, and Yuvraj Pathak, PhD, VP of Strategy and Research at Simple Healthcare, led the analysis. - The researchers reviewed about 5.6 million negotiated rates from Transparency in Coverage files released by UnitedHealthcare, Aetna, Cigna, and Blue Cross Blue Shield plans. - The study focused on the 20 most commonly performed office-based services. - For the same provider and same service, the average gap between the highest and lowest negotiated rate was equal to 40% of Medicare payment for that service.

The details: - The pricing variation was measured within the same provider, not just across different doctors or facilities. - The data set came from federally required Transparency in Coverage files. - The analysis covered commercial negotiated rates, not Medicare prices themselves. - The study points to large differences in what insurers pay for identical office-based care.

Between the lines: - The findings suggest insurer contracts can materially change the price of routine care, even when the clinical service is unchanged. - Employers may need to look beyond provider choice and examine how plan design and network contracts affect negotiated rates. - The result also shows why transparency data matters: it can surface price variation that patients and buyers usually cannot see. - David Muhlestein said Transparency in Coverage data is giving researchers an unprecedented view into how healthcare prices are negotiated.

What's next: - Employers and benefits consultants may use this kind of analysis to compare network options and steer members toward lower-cost plans. - Insurers may face more scrutiny over how much prices vary across plans for the same physician and service. - Policymakers and researchers are likely to continue using Transparency in Coverage files to study commercial pricing and healthcare affordability. - Simple Healthcare says it will keep building products on top of federal price-transparency data for plan sponsors, advisors, and consumers.

The bottom line: - The same doctor visit can cost very different amounts depending on the insurance card in a patient’s wallet.

Disclaimer: This article was produced by AGP Wire with the assistance of artificial intelligence based on original source content and has been refined to improve clarity, structure, and readability. This content is provided on an “as is” basis. While care has been taken in its preparation, it may contain inaccuracies or omissions, and readers should consult the original source and independently verify key information where appropriate. This content is for informational purposes only and does not constitute legal, financial, investment, or other professional advice.

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